Retail

Customer intelligence and store management

Using Ultinous's solution, brick and mortar Retailers can improve their customer experience, and have a deep understanding of their store dynamics, thus improve their competitiveness and profitability

Key

Retail

Features

Customer experience

Utilize UVAP to effectively beat your traditional and eCommerce competitors by taking your customers’ shopping experience to the next level.

Entering the shop

  • Measure and improve your entering customer greeting time
  • Measure and reduce the non-greeted ratio
  • Recognize – and get alerted on – returning customers and greet them in a distinctive way

In the shop

  • Recognize and react on unattended customers, measure and reduce their rate
  • Manage and shorten queues

Leaving the shop

  • Measure and reduce the rate of customers who are leaving without the staff’s farewell

Queue management

Real-time traffic data, along with historical data series, can be used to recognize the formulation of queues.

Staff can be alerted to react in time, avoid the forming of long queues, thus improving customer satisfaction and business efficiency.

Conversion Rate increase

Shortening queues can result in a significant conversion rate increase

Basket value increase

Customers do not rush for queueing; instead, they stay for more and buy more

Customer loyalty increase

Shorter queues make customers more satisfied and return more often

No cashier time increase

Queue shortening should not impact the overall cashier time, no extra resource needed

Marketing funnel

Marketing Insights

You can gather and analyze all sales and marketing funnel data in your brick and mortar shops in a way you may do in eCommerce.

By identifying your bottlenecks you can take appropriate measures to improve your processes resulting in improved conversion rates and operating income.

Collected and analyzed information could include:

  • Passer-by traffic
  • Number of visitors (Footfall)
  • Dwell time
  • Conversion rate
  • Returning customers

Real-time optimization

Using UVAP features a real-time analysis can be run on the actual state of the store. Even more, an alert sending component can be added to the system that sends alerts if predefined events expected to occur in the near future, leaving enough time for the staff to react.

Staff optimization

Post and real-time data analysis on customer distribution can help shop managers to plan ahead and set the optimal staff-to-customer ratio.

Promotion optimization

Gathering and analyzing visitor data can help shop managers to focus their marketing activities on periods with lower visitor traffic and fine-tune their campaign-style based on visitor demographics.

Advanced analytics for strategy

Information that is needed for strategic decisions like optimal store layout or product range and that is relatively easy to gather in e-Commerce are very hard to obtain in brick and mortar shops.

Using and analysing data from multi-level video analysis detections, it becomes possible to support shop managers with high complexity information like Customer Journey, Heat map or conversion rate filtered by age and gender.

Implementation of the above use cases requires an integrator’s interaction. UVAP do not provide these features out of the box.

READY TO BOOST YOUR CONVERSION?

READY TO BOOST YOUR CONVERSION?

By entering the parameters of your retail business, we can estimate the additional turnover that you can achieve by managing and reducing your queues thereby improving your conversion rates!

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Parameters of your business (Mall space)

Typically how many days are your shops open a week?

Are you ready?

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Mall space or City store?

Are your stores (mainly) located e.g. in a shopping mall or they can be approached from the street?

Mall space

City store

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Disclaimer

I understand that the following calculation is for information purpose only. It is not an official offer or a binding obligation from Ultinous to provide in any current or further business relation. The following calculation is based on an analysis of concrete retail POS data from an European retailer. Calculation ratios are based on 200 000 data points collected for a 30 days period at multiple locations.


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Parameters of your business (City store)

Typically how many days are your shops open a week?

Are you ready?

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NEXT STEP

Your estimated yearly additional turnover is:

[item-270_price] 000

[item-287_price] 000




Your parameters

Description Value Quantity Price
Discount :
Total conversion rate affect:
I understand that the following calculation is for information purpose only. It is not an official offer or a binding obligation from Ultinous to provide these results in any current or further business relation. The calculations are based on the analysis of POS data along with customer demographics, dwell times and queuing time distributions from European retailers. Calculation ratios are based on a 200 000 data set collected at multiple locations. 

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RETAIL MARKETING FUNNEL

RETAIL MARKETING FUNNEL

Insights for every step

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Passer-by traffic

Number of people passing your shop in a given period of time (including visitors)

Number of visitors

Number of people entering your shop in a given period of time

Age and gender statistics of your visitors

Dwell time

Time span people spend in your shop or in a certain area of your shop

Age and gender statistics of your shoppers

Can be used for promotional analysis

Conversion rate

Your shop's conversion rate using visitor number and POS data

Age and gender statistics of your shoppers

Returning customers

Rate of your shop's returning customers 

Age and gender statistics of your returning customers

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Final cost

The final estimated price is :

Summary

Description Information Quantity Price
Discount :
Total :

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Are you interested in our Retail solution?

Market

Resources

ultinous rossmann hungary cover

Rossmann Hungary: Queue prediction with alerting, eliminate long queues, increase shop revenues

How Rossmann drug stores improved user experience and buying willingness with optimised staff resource

Ultinous queue management infographic cover

Ultinous queue management infographic 

Long in-store queues cost retailers millions a year. Check out what you can do about it and what you can gain!

Ultinous queue prediction with alerting

Well managed predictive queue alert from Ultinous

Conversion rate improvement calculator

conversion

Sales and marketing funnel

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Markets

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