RETAIL MARKETING FUNNEL

RETAIL MARKETING FUNNEL

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Passer-by traffic

Number of people passing your shop in a given period of time (including visitors)

Number of visitors

Number of people entering your shop in a given period of time

Age and gender statistics of your visitors

Dwell time

Time span people spend in your shop or in a certain area of your shop

Age and gender statistics of your shoppers

Can be used for promotional analysis

Conversion rate

Your shop's conversion rate using visitor number and POS data

Age and gender statistics of your shoppers

Returning customers

Rate of your shop's returning customers 

Age and gender statistics of your returning customers

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